Rue21 Adopts Consumer-Driven Analytics To Shorten Supply Chain, Boost Margins

Rue21 is powering a turnaround effort by incorporating consumer-driven predictive analytics into its design, buying, planning and pricing decisions through a partnership with First Insight. The retailer has also adopted a methodology called Action Learning to help teams rapidly adopt the solution across the entire company.

The retailer is using the First Insight solution to help evaluate a larger number of products and reflect direct consumer input in buying decisions. First Insight provides retailers with consumer-driven predictive analytics by gathering real-time preference, pricing and sentiment data on potential product offerings through social media platforms. The information is then processed through the solution provider’s predictive analytics and machine learning models to determine which products present the greatest opportunities.

Additionally, the tools enabled rue21 to cut the traditional product testing period dramatically, from…