Fast fashion retailer rue21 sought to evaluate a greater number of products and reflect direct consumer input in their buying decisions. The retailer said it used Action Learning, a core methodology used by the University of Liverpool, when it set out to achieve adoption of First Insight’s predictive analytic technology within its organization.

Action Learning is an experience-based and action-oriented approach to organizational learning. It is also often used for enhancing collaborative capacity in organizational settings. Mark Chrystal, chief analytics officer at rue21, and graduate of the University of Liverpool’s Doctorate in Business Administration program, implemented the action learning process he learned while studying at the University.

“Too often organizations take a top-down approach when trying to integrate new solutions into the company,’ Chrystal said. “Action learning empowered the merchandising team at rue21 and has given a voice to every individual, no matter the level. Organizational adoption of the First Insight technology and…