Despite retailers having all year to prepare for the deluge of online shoppers on Thanksgiving weekend, some of the industry’s biggest players experienced web site outages throughout the weekend. Shoppers at Walmart, J.Crew, GameStop, lululemon, Ulta Beauty, Lowe’s, Best Buy and Office Depot all reported outages during the period between Wednesday and Cyber Monday, and these unhappy would-be buyers wasted no time highlighting the issues on social media.
Walmart’s issues occurred as early as Wednesday, Nov. 21, the day before Thanksgiving. Various shoppers reportedly saw error pages when browsing Walmart.com at approximately 10 pm ET, according to downdetector.com. The technical issues affected an estimated 3.6 million shoppers and cost the retailer an estimated $9 million in lost sales, according to analysis from retail aggregate LovetheSales.com.
“Due to extremely high demand for our Black Friday deals last night, our site experienced some delays shortly after our event began online,” a Walmart spokesperson told Tom’s Guide. “Many customers were still able to check out smoothly, and we were able to quickly fix the issue. We apologize to any customers impacted.”
Multiple Causes For Site Performance Failures
“High demand” is seen as the most obvious problem plaguing retailers with e-Commerce site issues, yet they…