Target Unveils ‘Skip-The-Line’ Checkout Ahead Of Holiday Season

Only a day after Walmart publicized the expansion of its on-the-go “check out with me” alternative, Target revealed that its “skip-the-line” checkout will be available at all stores nationwide ahead of the holiday season.

Using specially equipped handheld devices, team members scan any item in a guest’s basket or shopping cart, and accept payment by credit card on the spot from anywhere in the store. During peak events like Black Friday, team members will be located in the busiest areas of the store, such as electronics.

Target is making this service available for all items, while Walmart has limited its service to bulky items such as flat-screen TVs and heavy furniture, which can be difficult to carry over to the checkout area.

“Skip-the-line mobile checkout is a great way to improve Target’s in-store value proposition, going hand-in-hand with the exceptional omnichannel offering Target already provides to customers,” said…