Shoppers love Black Friday because they can save money and get an early start on Christmas gift shopping — but not all Black Friday deals are created equal.

The average item markdowns at popular stores vary from less than 20 percent to nearly 70 percent, according to a WalletHub survey published Friday detailing what stores will have the biggest Black Friday discounts.

WalletHub examined 7,000 Black Friday deals offered at 35 popular retailers including BJ’s, Stein Mart and Best Buy for the survey.

The top places to shop for deep discounts are Belk, JCPenney, Stage and Kohl’s, all of which offer average discounts of 60 to 70 percent according to WalletHub. Also at the top of WalletHub’s index were New York & Company, Payless Shoe Source and Dick’s Sporting Goods, all of which had average discounts hovering around 50 percent. (RELATED: These Are The Craziest Offers Cities And States Made To Attract Amazon HQ2)

Shoppers searching for apparel and accessories this Black Friday are in luck: Retail items like sweaters, slacks and shoes get the deepest discounts, according to the survey. Some of the best places to shop for clothes and accessories this Black Friday are Meijer, which offers average discounts of 64 percent; JCPenney, which offers average discounts of 63 percent; and Belk, which offers…