- Luxury brands are “obsessed” with building relationships with their clients, as The New York Times reported.
- Companies such as Gucci and Prada are creating new job titles like “chief experience officer” and “store connector” to try to connect with customers on an emotional level.
- It’s a tactic that hotels and banks have used for years.
“Luxury brands today are focused — obsessed, some headhunters and luxury insiders say — on building personal, emotional relationships with clients. And to deliver on that strategy, many have created jobs with titles like chief consumer officer, chief experience officer, and chief digital and client officer,” Astrid Wendlandt wrote in The New York Times.
At Gucci, “store connectors” were created to “connect clients to Gucci in a new, emotional way to discover the house’s latest products and collaborations,” according to the…