From Moët Hennessy to Gucci and Prada, luxury brands are hiring people to build relationships with customers and offer them unique experiences — and they’re creating brand-new job titles to do it.

Luxury brands today are focused — obsessed, some headhunters and luxury insiders say — on building personal, emotional relationships with clients. And to deliver on that strategy, many have created jobs with titles like chief consumer officer, chief experience officer, and chief digital and client officer,” Astrid Wendlandt wrote in The New York Times.

At Gucci, “store connectors” were created to “connect clients to Gucci in a new, emotional way to discover the house’s latest products and collaborations,” according to the…