This holiday season, there’s a list you need to know about, and I’m not talking about the naughty or nice one. Nathan Rousseau Smith has the details. Buzz60
Despite the rapid growth of online shopping, most customers plan to shop for their toys in person this holiday season, according to RetailMeNot.
The expert deal site found in a survey of 1,091 Americans over the age of 18 that 87 percent of respondents plan to shop in-store for holiday toy gifts. RetailMeNot said the average a parent plans to spend in holiday gifts for their child is $247 – a larger amount than they will be spending on their parents or significant others.
This holiday shopping season is significant as retailers will no longer have to compete with former toy giant Toys R Us, which closed all its stores earlier this year. Without the behemoth, retailers – traditional brick-and-mortar stores and newer online groups – are trying to get consumers’ holiday toy dollars.
“With the loss of Toys R Us, there’s a void to fill,” said Marissa DiBartolo, editor in chief of The Toy Insider, a toy review website. “I think every retailer is trying to grab a piece of that.”
Where consumers will be shopping
Toys R Us was, as its name implies, a major player in the toy market. The company raked in $11 billion in revenue in its last fiscal year.
Given this hole in the market, RetailMeNot wanted to find out where customers plan on shopping for toys, according to Michelle Skupin, the company’s senior director of marketing and communications.
“We were curious about shoppers were going to do in…