Average-To-Warm Winter Weather Helping Drive 4.1% Holiday Sales Increase

The weather outside is not so frightful, which means retailers are in luck this year: holiday season weather is expected to be standard to slightly warmer than usual, resulting in $720 billion in retail sales, a $28 billion (4.1%) increase over 2017, according to AccuWeather. Approximately 25% of the yearly change in national holiday sales can be explained by weather.

AccuWeather’s holiday sales projection is only “infinitesimally” lower than the bottom end of the 4.3% to 4.8% growth predicted by the National Retail Federation (NRF), according to Dr. Joel Myers, Founder and President of AccuWeather. The largest impact weather has had so far this year was over Black Friday Weekend, when temperatures in the East dropped as low as 20 degrees beneath the 30-year average, according to Myers.

“Some places are above normal, some are below normal, but the biggest effect until now has been that it’s been cold in the East,” said Myers in…