Carhartt And Invaluable Drive Engagement With Email Personalization

Two very different retailers — workwear apparel brand Carhartt and live art auction site Invaluable— have implemented email personalization solutions to boost their customer engagement. Both companies chose Evergage as their solution provider.

Carhartt was able to massively improve the results of its abandoned cart emails with trigger-based personalized reminders, causing clickthrough rates to jump 178% and conversion rates to soar 598%. The 127-year-old brand has embraced other digital tools as well, including location- and weather-based personalization and educational cross-selling.

By swapping out static email recommendations, Invaluable achieved a 21% increase in clickthroughs for batch email campaigns. The retailer said that…