Footasylum achieves 28% uplift in revenue following use of AI technology

Footasylum has increased its email revenue from hyper-personalised marketing communications by 28% after becoming an artificial intelligence driven retailer.

Working with AI company Peak, the sportswear retailer was looking to identify ways to drive revenues and growth using AI to create a more personalised and targeted experience for shoppers.

Footasylum said the partnership has enabled it to deliver highly-targeted, hyper-personalised marketing communications across its customer base. This includes pushing relevant product recommendations, enticing less engaged customers with offers, and providing shoppers with more products that interest them.

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Tom Makin, ecommerce and marketing director at Footasylum, said: “Customers now expect high…