Footasylum has increased its email revenue from hyper-personalised marketing communications by 28% after becoming an artificial intelligence driven retailer.
Working with AI company Peak, the sportswear retailer was looking to identify ways to drive revenues and growth using AI to create a more personalised and targeted experience for shoppers.
Footasylum said the partnership has enabled it to deliver highly-targeted, hyper-personalised marketing communications across its customer base. This includes pushing relevant product recommendations, enticing less engaged customers with offers, and providing shoppers with more products that interest them.
Tom Makin, ecommerce and marketing director at Footasylum, said: “Customers now expect high…