Google Launches Multi-Touch Point Shopping Platform In India

Google has brought its shopping service in India, allowing the country’s consumers to browse for deals on the Google Shopping home page; a mobile-friendly web app; a “shopping” tab on the Google search engine; and through Google Lens. Amazon and Flipkart will be two of the retailers initially offering their products through the platform, according to CNBC.

India has the world’s second-largest population of Internet users, at 400 million people, but only one out of three purchase products online — although the number is growing. The…