How Zappos, CS Hudson And Lilly Pulitzer Embrace The Spirit Of Giving

Both retailers and solution providers are putting their creativity in the service of charities this season. Some programs feature celebrity tie-ins, such as Zappos’ linkup with Shaquille O’Neal’s charity. Others, such as the CS Hudson Pop-Ups for Good initiative, take a more community-based approach. All of these cause-related marketing programs can provide a feel-good alternative to the commercial rush of the holiday season, while also polishing the participating retailer’s image.

Following are just a few examples of retail charitable programs this holiday season:

  • Zappos: Zappos has partnered with Shaquille O’Neal to help him prepare for Shaq-A-Claus, a gift-giving program O’Neal has been running since 1992. Zappos will run a toy drive by providing shoppers with pre-addressed, pre-paid shipping labels that can be used to ship toys directly to Zappos. The toys will then be distributed by Shaq at Boys and Girls Clubs…