JOANN Unveils 3D Laser Tech For In-Store Product Customization

JOANN is rolling out 3D laser printer/cutter technology in select stores as part of its investment in 3D printing startup Glowforge. Terms of the investment were not disclosed. The fabric and crafts retailer currently offers 3D laser cutting and engraving in the JOANN Custom Shop in the Natick Mall outside of Boston; the in-mall kiosk offers custom framing in addition to laser cutting and engraving.

The announcement comes a week after JOANN launched MyFabric, a service that allows shoppers to customize designer patterns on different fabrics. Eventually, customers will be able to upload their own designs to be printed on JOANN fabrics.

Instead of making objects out of plastic strands, the Glowforge technology uses a laser to quickly cut and engrave products made from raw materials like leather, paper, plastic, fabric or cardboard, all with the push of…