Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the omnichannel service, compared to 64% of British retailers providing its cousin click and collect, according to a report from OrderDynamics.

In fact, the U.S. was found to be a laggard in many aspects of omnichannel, despite being the world’s largest retail market, OrderDynamics found. For instance, only 20.1% of retailers here are set up to sell on Instagram, and just 8.9% have an ecommerce site optimized for mobile, even though most (74%) have a responsive design. This is despite the fact that 57% of U.S. smartphone owners make multiple mobile commerce purchases per month.

As for BOPIS, there was variance by company size, the survey found. For instance, 43% of enterprise retailers here with more than 250 stores had a store pickup program in place, compared to 28% for midsized chains with 101-250 stores…