The Top 2018 Instagram Trends for Small Business

Instagram is one of the most popular social channels available to businesses today. It’s growing quickly and evolving to meet the needs of its users. So for brands that use the platform, it’s essential to keep up with what’s happening.

2018 Instagram Trends

If your business has an Instagram presence or if you’re thinking about starting one this year, here are some of the top statistics, updates and trends from 2018.

Instagram Popularity

  • Instagram had about 800 million worldwide users earlier this year. That number has since grown to over 1 billion.
  • In fact, the app has more than 1 billion downloads on Google Play alone.
  • 95 million photos and videos are uploaded to the platform daily.
  • 53 percent of those who use social media have an account on Instagram.
  • And 61 percent of Instagram users said they used Instagram more often this year than they did during the previous year.
  • It’s also especially popular with young people. 50 percent of Gen Z social media users are on Instagram.
  • And it’s popular with consumers who are willing and able to spend; 31 percent of adults on Instagram earn at least $75,000 annually.

Instagram Stories