Amazon is likely to be one of the big winners in 2019 as shoppers go more mobile, says uSwtich study
Amazon is likely to be one of the big winners in 2019 as shoppers go more mobile, says uSwtich study

In 2019, and for the first time ever, consumers will be as likely to use their smartphones to shop as they would using a laptop or desktop, according to new research by price comparison and switching service uSwitch.com. And they are pointing their devices at Amazon, eBay and Argos.

Shoppers plan to spend £25 billion using their smartphones this year, a £10 billion rise on 2018. More than 30 million UK consumers (58%) will use smart devices to shop this year – an increase of 12 million, or 66%, compared to 2018.

The popularity of smartphone and tablet shopping is being driven by convenience, which two thirds (66%) of shoppers say is the main draw of using a smart device. The ability to shop at any time (64%), compare prices (40%) and the superior choice available (39%) are other strong influencers, while more than a third (36%) believe online shopping represents better value.

Clothes are by far the most popular product bought online (69%), ahead of books (51%), groceries (47%) and…