In 2019, and for the first time ever, consumers will be as likely to use their smartphones to shop as they would using a laptop or desktop, according to new research by price comparison and switching service uSwitch.com. And they are pointing their devices at Amazon, eBay and Argos.
Shoppers plan to spend £25 billion using their smartphones this year, a £10 billion rise on 2018. More than 30 million UK consumers (58%) will use smart devices to shop this year – an increase of 12 million, or 66%, compared to 2018.
The popularity of smartphone and tablet shopping is being driven by convenience, which two thirds (66%) of shoppers say is the main draw of using a smart device. The ability to shop at any time (64%), compare prices (40%) and the superior choice available (39%) are other strong influencers, while more than a third (36%) believe online shopping represents better value.
Clothes are by far the most popular product bought online (69%), ahead of books (51%), groceries (47%) and…