Bed Bath & Beyond has been investing to reinvent itself, and as part of that plan the home goods retailer will turn approximately 40 stores into working labs in support of its next generation store initiatives.

In lab stores, the retailer is testing assortments, visual merchandising and the in-store experience. The plan is to incorporate what it learns from these ongoing tests to assess where it can “selectively and efficiently” rollout these new experiences to a larger number of stores. But no two test stores will be quite the same.

“These lab stores will each present differently with different tests underway at any given time,” noted CEO Steven Temares.

Bed Bath & Beyond has 18 lab stores running currently. In these stores, the retailer has been augmenting assortments with seasonal and treasure hunt product, as well as commodity products consisting of health and beauty care and food.

“We have also been testing different visual merchandising presentations to create a more inspirational environment while at the same time reducing inventory to optimize the floor space and to create a cleaner and more open appearance,” said noted Temares.

Temares said for lab stores that have been open for at least…