David’s Bridal Emerges From Bankruptcy Without Closing Stores

Less than two months after filing for Chapter 11 bankruptcy, David’s Bridal shrank its debt load by approximately $450 million, emerging without closing any of its 300 stores.

The wedding apparel and accessory retailer has expanded its assortment of new styles and is making them available in a wider range of sizes (from 0 to 30) in stores to accommodate more customers. Additionally, the retailer announced it would provide lower prices on its best-selling dresses.

David’s Bridal also appears to be emphasizing its recently acquired online gifting company Blueprint Registry as a larger value proposition within its offering. The Registry is adding guides to determine what brides need by room…