Hannaford has launched a tech-focused pilot store in Portland, Maine, featuring digital shelves that promote certain product categories and make shopping more convenient, according to Central Maine. The 181-store supermarket retailer wants to see whether the solutions will lead to increased sales and a better customer experience before rolling out the concept at other locations.
The connected shelves offer a number of features designed to assist shoppers:
- Cold storage cases with semitransparent LED displays featuring ads for the products inside;
- Shelves equipped with sensors that can determine which product a customer has picked up; and
- Fixed tablet screens for customers to browse detailed product information about items.
Additionally, the store features a touchscreen kiosk near the pharmacy, where shoppers can search for information about over-the-counter medications and supplements. They can also type in the name of a health condition for information about the best products to treat it.
Other supermarkets are embracing the potential offered by smart shelves, with