Kohl’s (kss, +0.20%) has weathered retail’s big storms better than many peers by betting big on activewear and wellness.

Now the department store chain is going further, announcing on Tuesday a partnership with WW, (wtw, +1.38%) known as Weight Watchers until last fall.

Kohl’s will test 1,800 square-foot WW Studio spaces at a store in greater Chicago. That includes hosting the company’s workshops on health, wellness, and weight control. Later, Kohl’s will sell WW Healthy Kitchen products such as its kitchenware and cookware.

For WW, the deal has the potential to vastly expand its physical presence and make it visible in new markets. Both companies see an overlap in their customers, bolstering the logic of the test.

“We know the Kohl’s customer is also our customer, so offering our workshops through…