LEGO Streamlines Communication Among 90+ Stores And HQ Via Communication Platform

Seeking to streamline, coordinate and automate communications between its Enfield, Conn. headquarters and the sales floor, LEGO has deployed Retail Zipline across its 90+ North American stores. The platform is designed to handle all store-level communication, so managers and employees alike can instantly relay messages related to marketing, merchandising and visual presentation, HR, finance, IT and safety updates.

“We wanted to shape our employee experience, so we use Retail Zipline solely as a communication platform into our stores, not as a platform for assigning tasks or workload accounting,” said Michael Cass, Senior Store Communications Manager at LEGO in an interview with Retail TouchPoints. “Each store is equipped with an account for the Store Manager, Assistant Store Manager and store account, which is accessed by…