L’Occitane Purchases ELEMIS To Expand Skincare Offerings

L’Occitane will acquire ELEMIS, a UK-based beauty and skincare producer, for a maximum consideration of $900 million. The deal will strengthen L’Occitane’s omnichannel distribution and product categories, particularly in skincare.

ELEMIS sells its products both directly to consumers via its web sites and through retailers, combining both operations to drive awareness, trial, conversion and retention. The retailer will leverage L’Occitane’s geographic footprint to enter new global markets, including in…