Lush is looking to replace packaging with a digital solution.

The ethical beauty and cosmetics brand has redone one of its locations in Manchester to its new “Lush Naked” format. The store carries only plastic packaging-free products, ranging from the company’ signature solid shampoo bars and soaps to new skincare innovations. According to Lush, naked products now make up 50% of its core assortment.

Rather than read labels on products for information, shoppers will scan products directly using Lush’s new app. The app uses the phone’s camera and machine learning to recognize products…