PFSweb is testing a new solution for fulfilling ecommerce orders for retailers and brands from local malls, hoping that in the near future multiple orders from different merchants can be consolidated and delivered to the same customer.

The initial deployment will be in February at a mall owned by partner Simon Properties in Fort Worth, TX, with plans to expand to between 6-12 markets by peak season 2019, covering up to 30% of the U.S. population.

RetailConnect will collect online orders transactions at centralized locations in Simon malls to facilitate fulfillment of ship from store orders, eventually expanding to encompass same-day delivery, in-store pick-up, curbside delivery and centralized pickup. The solution is targeting mid-tier retailers without the scale to fulfill locally on their own, as well as larger organizations.

PFSweb handles induction of orders into the networks of FedEx, UPS and the U.S. Postal Service for local delivery, offering economies of scale that reduce shipping costs. It’s…