Sephora Boosts Perks For High-End Loyalty Shoppers

Sephora is enhancing its Beauty Insider loyalty program with additional gift offerings and perks for higher-tier members. The new benefits build on a previous expansion that was announced in August 2018.

The Beauty Insider program has three tiers: Insider (open to all Sephora shoppers); VIB (for shoppers who spend at least $300 annually); and Rouge (for shoppers who spend at least $1,000 annually). While all members can choose one of two free gifts during their birthday month, VIB and Rouge members may now choose a third, rotating option instead.

Additionally, shoppers in these upper tiers may choose one free perk to add to their account:

  • Free Shipping: Rouge members can choose free two-day shipping, while VIB members can receive free shipping on orders over $35;
  • Points: Rouge members may add 750 points to their accounts, while VIB members may add 500; and