Sephora Canada Increases Average Transaction 90% Among Alipay Users

It has only been a few months since Sephora launched Alipay in 11 of its Canadian stores, but the mobile payments platform already is paying dividends to the beauty retailer. After running a joint promotion over the 2018 holiday season — 10% off all purchases of more than $150 made through the Alipay app — the average transaction value from users that claimed the benefit increased by nearly 90%.

Sephora is one of several North American retailers adding Alipay as a means to attract Chinese consumers with a mobile payment platform they are familiar with. Approximately 65% of Chinese tourists have used mobile payment while traveling overseas, compared with only 11% of…