Storr Unveils Online Peer-To-Peer Mobile Marketplace

Storr has launched an online marketplace designed to give shoppers the tools to open their own mobile store. Instead of shopping at retailer-operated web sites or online marketplaces, consumers can buy new, brand-name products directly from their friends or through people they follow on social media.

The digital marketplace app has a big-name believer in its corner: former Neiman Marcus CEO Karen Katz is part of a group that led the company’s $4 million seed funding round.

Storr already includes more than 150 brands, including Adidas, RE/DONE Denim, Solid & Striped, La Ligne, Jonathan Simkhai, Spiritual Gangster, Rothy’s, Alex Mill, Pop & Suki, Galvan and DL1961, as well as products from online retailers including Naadam