Target is expanding its payment capabilities, adding Apple Pay, Google Pay, Samsung Pay and contactless options from Visa, Mastercard and Discover. The new payment methods will complement the existing Wallet function of the Target app, reducing friction at checkout.
Contactless payment technology is taking off: 95% of all new checkout terminals are contactless-ready, according to Mastercard. Additionally, Visa projects that there will be more than 100 million contactless Visa cards issued in the U.S. by the end of 2019, and Apple Pay already is available at 65% of retail locations in the U.S.
Target has adopted other tools to reduce checkout friction. Before the 2018 holiday season began, the retailer empowered associates with “skip-the-line” technology that lets them scan any item in a guest’s basket or shopping cart, and accept payment by credit card on the spot from anywhere in the store.