The Insight Show

The Insight Show returns in March with some of the biggest issues in data, analytics and insight brought to life across two days.

Taking place alongside Marketing Week Live at Kensington Olympia in London on 6 and 7 March, The Insight Show will feature thought leadership and the showcase the latest trends that will help maximise the effectiveness of your marketing activity.

Here are five sessions you shouldn’t miss……

Learn about the ‘hidden value of persuasion’

Agency Mesh will present the results of a study conducted with The Cranfield School of Management into the effectiveness of media in driving behaviour change in a sector under the spotlight – financial services.

Using a methodology that captured more than 100 touchpoints, MESH will unveil the impact of paid, owned and earned media on key brand funnel metrics such as brand consideration, trust and advocacy. More than 35,000 retail banking “experiences” were recorded over 18 months.

Based on the study, the agency will present the ‘Experience-Driven Marketing Manifesto”’ developed with Cranfield School of Management and aimed at helping marketers develop more compelling brand experiences. It will also present details of the work it has done with Barclays in using the methodology to assess the bank’s media effectiveness.

The rise of voice technology and what it means for brands

There is much…