Just in time for the Super Bowl, Walmart.com (wmt, -0.38%) has struck a partnership with Fanatics, the largest licenser of pro sports clothing and other gear.

The partnership is for 10 years and calls for all licensed sports merchandise on Walmart’s site to be exclusively provided by Fanatics.

The tie-in will greatly increase Walmart’s assortment of professional team merchandise like t-shirts and jerseys and give it an edge over Amazon, which does not have a major deal with Fanatics.

Walmart.com this week will start selling hundreds of thousands of Fanatics items from pro leagues like the National Football League, the National Basket Association, and the National Hockey League as well NASCAR.

Fanatics, whose revenue was about $2.3 billion last year, has emerged as a major e-commerce player by acting as a…