- David’s Bridal filed for Chapter 11 bankruptcy protection in November.
- It remerged from bankruptcy in January, having shrunk its debt load by $450 million.
- In a recent interview, company CEO Scott Key said that store is lowering prices, offering free personal stylists in store, and expanding its sample assortment in stores to woo millennial shoppers.
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David’s Bridal has a comeback plan post bankruptcy.
After filing for Chapter 11 protection in November, the retailer remerged in January with $450 million less debt ready to woo the millennial bride.
In a recent interview with USA Today, company CEO Scott Key outlined the store’s strategies to do so. These include: lower priced dresses, free personal stylists in store, and more sizes.
Key acknowledged that the news of its recent bankruptcy may have prompted some people to think that the store was shutting down for good. But that’s not the case, he said. “We’ve come out the end a much stronger company.” David’s did not close any of its 300 stores…