FAO Schwarz has revealed plans for a 20,000 square-foot permanent location within one of the most famous retail locations in the world.

On the heels of FAO Schwarz’s return to retail in New York City in 2018, the brand is announcing the opening of its first ever European flagship store located within Selfridges’ Oxford Street location in London.

The FAO Schwarz store at Selfridges’ will occupy over 20,000 square feet of space and feature the full FAO Schwarz collection of toys and unique experiences. Set to open on November 1, 2019, the location will be inspired by the New York FAO Schwarz flagship at 30 Rockefeller Plaza with its unique brand of theater and experiential retail.

“We couldn’t be more excited to partner with Selfridges to bring FAO Schwarz to London,” said Jan-Eric Kloth, COO at ThreeSixty Group, who’s portfolio includes more than 20 brands including FAO Schwarz. “Similar to FAO, Selfridges is an iconic retail brand that delivers…