• On Thursday, AOL CEO Tim Armstrong announced he’ll be launching a new company focused on the direct-to-consumer retail market.
  • In a bizarre memo sent to friends and family explaining his latest venture, published by CNBC, Armstrong announced his company’s ‘spirit animal’.
  • Armstrong chose the wolf for a variety of reasons, not all of them lupine related.

Apparently, former AOL CEO Tim Armstrong takes his spirit animals seriously.

In a bizarre memo published by CNBC that was sent to friends and family to explain his latest venture — the dtx company — Armstrong wrote: “Our spirit animal is the wolf, as we believe the strength of the wolf is in the pack, and the strength…