Kibo Acquires Certona, Adding Personalization To Cloud Commerce Offering

Kibo will acquire Certona, an omnichannel personalization solution provider, combining Kibo’s cloud commerce solutions with Certona’s personalization offerings. The financial terms of the acquisition have not been disclosed.

As part of the deal, Kibo clients will gain additional personalization options, as well as access to Certona’s experience and expertise.

Certona leverages machine learning and predictive analytics to provide a deep level of personalization, helping retailers optimize content and messaging designed to increase engagement and conversions across all touch points. Properly analyzing existing data to offer accurate…