Marshalls will finally take its business online in 2019. The chain will seek to prevent cannibalization of sales by keeping its e-Commerce and brick-and-mortar assortments as different as possible, according to Ernie Herrman, CEO of TJX.
Marshalls’ sister retail chain T.J. Maxx already has a small but growing e-Commerce business. Marshalls will use that site as a blueprint, and the company hopes to drive traffic to physical locations by accepting in-store returns for online orders.
“We have learned a lot from TJMaxx.com,” said Herrman on a call with investors. “We really believe it drives incremental store traffic.”
TJX has been performing well despite its relatively tiny web presence —…