• Netflix viewership in the US is down roughly 32% compared to a “normal Sunday” on Super Bowl Sunday, according to the streaming service.
  • Netflix debuted a commercial for “Our Planet,” an upcoming animal-centric Netflix show, during the Super Bowl.
  • In 2018, Netflix shocked people by releasing a new “Cloverfield” movie immediately after the big game.

Netflix’s viewership plunged on Sunday evening, as Americans ditched the streaming service in favor of the Super Bowl.

“So apparently this Super Bowl thing is kind of a big deal … looks like Netflix viewing in the US is down about 32% compared to a normal Sunday,” Netflix tweeted on Sunday evening.

Netflix and other streaming services have been trying different approaches to capitalize on the Super Bowl.

This year, Netflix debuted an ad about “Our Planet,”…