Graze chief executive Anthony Fletcher
Graze chief executive Anthony Fletcher

Unilever has bought Graze, and says it plans to expand the healthy snack brand while using its technology and ecommerce expertise across its own business.

Graze, founded in 2008, was an early pioneer of the now popular subscription delivery model. It built its business first by delivering healthy snacks through the doors of UK consumers, and later by adding in-store sales to its ecommerce model through sales via third-party retailers. Today the brand, ranked Top500 in the latest IRUK Top500 research, sells in the US as well as the UK.

Global brand business Unilever has bought Graze’s holding company for an undisclosed sum to form part of its food and refreshment division and says it…