Walmart Launches Traveling VR Entertainment And Shopping Experience

Spatial&, Walmart’s virtual reality (VR) platform and content studio, will use VR technology at Walmart stores across the country to offer a virtual experience titled, “How to Train Your Dragon: The Hidden World Virtual Tour.” The retailer and solution provider created the VR-driven retail experience in collaboration with DreamWorks Animation and sponsorship from HP, Intel and Positron.

Participants will don headsets and sit in motion-controlled VR chairs powered by VR backpacks to take a five-minute journey through the world of How To Train Your Dragon, the popular film series that debuted in 2010 and will continue with the release this year of How To Train Your Dragon: The Hidden World. They will then have an opportunity to browse related merchandise in…