Walmart, Walgreens Are Among Retailers Piloting In-Store Hair Coloring Through AR

Walmart, Walgreens and other retailers will build out their augmented reality (AR)-based experiences through Garnier’s Virtual Shade Selector technology with MODIFACE, a tool that lets shoppers virtually try out new hair colors. The Shade Selector, which is designed to help shoppers find a hair color match in 60 seconds, will initially roll out at 37 stores in 2019, including:

  • 10 Walmart stores in February;
  • 5 Wakefern supermarkets (which may include Shop Rite, PriceRite and The Fresh Grocer) in March;
  • 10 Walgreens stores in June.

Shoppers can interact with the in-store technology via shelf screens that record their current hair color and offer a range of recommended shades. Customers who are interested in trying a different shade can scan the barcode with any Garnier product to see what that color would look like. Additionally, Walgreens Beauty Advisors will assist…