80% Of Shoppers Give Thumbs Up To Chatbot Experiences, But 59% Remain Uninterested In Using Them

As many as 80% of people who have interacted with a chatbot say the experience was positive, according to a survey from Uberall. Even so, 30% of consumers have a tepid response to chatbots, saying they were “somewhat uninterested,” with 29% more indicating no interest at all.

“There’s definitely growing interest in branded chatbot experiences, but most consumers still need convincing,” said Florian Huebner, Co-CEO and Co-Founder of Uberall in a statement. “Many are wary, either because chatbot technology in the past was not advanced enough to ensure a good experience, or because consumers worry chatbots could easily become another spam channel. Brands have to do a better job creating AI experiences that customers find personalized, helpful and worthwhile.”

When implementing chatbots, retailers must take consumers’ criticisms of the technology seriously in order to continue building interest. As many as…