Brompton Bicycle to open flagship Westfield London store

Brompton Bicycle is to open a new flagship Brompton Junction store in the Westfield London shopping centre as part of plans to expand its network of retail shops.

The store will sell Brompton’s range of bicycles and accessories and will also offer interactive bike build facilities and a live demo area within Westfield. In addition, visitors to the shopping centre will be able to take advantage of the brand’s first electric bike hire scheme in the UK

With the store design based on a functioning bike workshop, Brompton said the shop will be very experiential, with a digitally connected retail environment.

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The brand will also be launching a new special edition Brompton W12 edition bike to coincide with the opening of the store. Due to launch next month, the shop will complement the other UK Brompton Junction store in London’s Covent Garden and will take the brand’s stores to a total of 15 worldwide.

The new unit is part of a…