Specialty lighting retailer Lamps Plus is giving customers shelter from any issues or concerns via direct SMS text message.

Lamps Plus is now allowing customers to send texts with questions to any of its 37 stores to receive immediate answers from store associates. Customers can make mobile inquiries about product availability, product details and other lighting and home furnishing questions, and receive quick answers from an associate.

Operating a mobile website instead of an app, Lamps Plus enables customers to interact by texting directly with any of the company’s stores from their phone’s SMS app. The service itself is free, although the customer’s own message and data rates may apply.

In each store, the manager or assistant manager carries a dedicated company iPhone during store hours to respond to customers’ texts. The local store can be reached by customers in store areas once they tap the “Check Store Availability” option from every mobile product website page, leading to a page where a “Text Store for Availability” prompt generates an initial SMS message about that product. Customers…