French fashion retailer Galeries Lafayette is making heavy use of digital technology in its new Paris flagship store, opened today (28 March).

The location on the Champs-Elysées features architectural design by Bjarke Ingels with a digitally enabled experience.

One key feature is the Personal Stylist 2.0 app, which provides the store’s 300 personal stylists with tools to advise customers on trends.

Each customer has a profile on a central database, meaning that they can have an ongoing relationship with stylists.

It also features a virtual assistant to provide the teams with ongoing training and an instant messaging service for customers, supplemented by a…