Maria Haggerty, President, Dotcom Distribution: The key to a successful subscription model is an outstanding customer experience. The customer must receive their package on time each month in pristine condition, and the client’s brand love must be delivered. Dotcom Distribution has an infrastructure in place to ensure that every order is shipped when promised and arrives in the condition expected. Each solution is customized and scalable.

Kristina: What do brands need to know about subscription based ecommerce prior to launching their website?

Maria: I would say the most critical component is inventory management. Understanding that orders must frequently be assembled prior to shipping and that most need to be delivered within a very specific…