Living Retail Lab Will Test Shopping Technology In A Real-World Setting

HighStreet Collective has launched the Living Retail Lab inside Citizen Supply, a “maker’s market” in Atlanta’s trendy Ponce City Market. The Lab will be the site for technology-driven, results-focused shopping experiments conducted in a working retail setting.

“One thing the retail industry has been begging for, but unable to supply, are real-world innovation case studies with real numbers,” said Laura Davis-Taylor, Co-Founder of HighStreet Collective. “Our project will showcase different retail…