Macy’s Will Expand AR-Powered Virtual Try-On Across Beauty Categories

Macy’s has unveiled new solutions designed to enhance the in-store and mobile customer experience at the Shoptalk conference being held in Las Vegas. The retailer will introduce an augmented reality experience in beauty set to launch in late spring, as well as interactive fragrance displays powered by a new partnership with Perch, provider of physical and digital interactive displays for retailers.

The Augmented Reality Beauty experience is part of Macy’s approach to testing, iterating and scaling innovations. It will debut on the Macy’s app after an initial beta test in fall 2018 that allowed customers to virtually trial lip products. For the…