Late to the ecommerce game, Marshalls is launching an online store later this year, its parent company, TJX Companies Inc. announced during its fourth quarter earnings call.

“Our strategy with our marshalls.com site will be similar to our successful approach with tjmaxx.com,” said TJX Companies President and CEO, Ernie Herrman during the earnings call. “We plan to operate a differentiated mix online, similar to how we differentiate our stores.”

Herrman said its strategy is to maximize multi-channel engagement and…