Sally Beauty Holdings Inc. is redesigning its e-commerce website for the modern, connected shopper.

Website upgrades include a new “Shop by Solution” feature where consumers receive customized solutions based on their specific needs such as anti-frizz, repair and color protection. Customized product recommendations allow consumers to find what they need for their own needs. The new site also features a one-stop portal for all brand offers and deals to streamline online shopping.

In addition, Sally Beauty’s upgraded site offers a “mobile-first” customer experience, meaning it was initially programmed for mobile platforms and then modified for desktop and other platforms. Mobile-first features include the addition of Apple Pay as a new method of payment, as well as the ability to directly shop from Sally Beauty’s Instagram feed. Consumers…