One hundred million consumers could use augmented reality (AR) to shop both online and in-store as soon as next year, according to Gartner.
The analyst suggests that AR, along with VR (virtual reality), have moved 15 to 30% further along the Gartner Hype Cycle over the past year, and that 46% of retailers planned, according to a 2018 Gartner survey, to deploy either AR or VR solutions in order to meet customers expectation of both service and the shopping experience.
However, IRUK Top500 research suggests that in 2019 some 2% of Top500 retailers deployed AR in their mobile apps, with retailers from Argos to DFS and Ikea enabling shoppers to see what items from furniture and televisions to Lego models would look like in the user’s home.
“The impact of AR or VR in retail can be transformative,” said Hanna Karki, principal research analyst at Gartner. “Retailers can use AR as an extension of the brand experience to engage customers in immersive environments and drive revenue. For example, Ikea’s Place app enables customers to virtually ‘place’ Ikea products in their space. Additionally, AR can be used outside the store after a sale to increase customer satisfaction and…